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Superman Fan? Transform Yourself with Schick Razor
If you are both a fan of Superman (FYI he is not the husband of Darna) and  and a user of razor, this announcement is for you. Schick, the leading brand of razor in the market, is bringing a promo that synchronizes with the screening of the latest Superman movie “Man of Steel”. I know you are very excited to watch "Man of Steel", but give me a second to read this thrilling announcement from Schick!



“Schick razor introduces the special edition Superman-branded “Man of Steel” packs in tandem with the release of the highly anticipated Superman film. These packs include Exacta 2 disposables, kits and refill, Quattro Titanium and Freestyle systems and refill.

The promo is a tribute to the upcoming “Man of Steel” movie directed by Zack Snyder and produced by Charles Roven, Christopher Nolan, Emma Thomas and Deborah Snyder. The new movie will provide a fresh take on the legendary comic book Super Hero and promises to give today’s generation a more relevant twist to the timeless character, played in the film by Henry Cavill.

Schick razors offer a simple and effortless shave making it more of a less hassle-free skin care regimen.  Each shave will leave your skin feeling clean, smooth, comfortable and rejuvenated.



Fans will have the opportunity to see the new film in all local cinemas on June 12, 2013. Meanwhile, fans who inspired by the character’s look can grab Schick‘s “Man of Steel”-branded packs in supermarkets, drugstores, health and beauty, convenience stores, and other retail outlets nationwide.

Schick will also launch a promo for fans to get a chance to win movie tickets and hundreds of limited edition “Man of Steel”-themed Premium items like notebooks, key chains, speakers and headphones.

Superman has it all – good looks, strength and special powers. By using Schick products, consumers will have a chance to be inspired by the iconic Super Hero in their shaping their own look.

“We are excited to have our products aligned with the ‘Man of Steel’ movie. A lot of people have been anticipating this new screen adaptation and we at Schick would like to offer our loyal customers as well as the fans of Clark Kent / Superman to experience the movie via a pack of Schick-Man of Steel pack,” said Claire Guevarra, senior brand manager for Schick.


For interested participants, they can join the promo by visiting www.schicktransform.com/manofsteel. To learn more about the promo, they can also visit Schick Philippines Facebook page or www.schick.com.ph. Promo closes August 31, 2013. Per DTI-NCR Permit No.1843 Series of 2013.

Ready, get set, go!


Christian is a Marketing Communications practitioner currently working with Cathay Land. To get in touch, please shoot an email to [email protected]

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