MarComm Ant

Sagada Igorot

PR Writer

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Digital Marketer

Blooming (Promotions at the) Panagbenga Float Parade
At 2:40AM of February 22, 2013 (Saturday), I already stepped on Session Road for the Grand Street Dancing Competition. It was dark yet I could hear the murmur of the people who were finding a good spot to witness the event.

When the daylight broke at six, I was already preparing for the event coverage. I was physically exhausted since I was a co-organizer of our party at New Media Services the night before. However, my excitement to be back covering an event kept me in the mood.

The last first time I covered the flower festival, I was an intern at Radio Philippines Network (RPN) DZBS. I was paired to Alexis Pascual, a lovely lady who was modeling for Globe that time, to bring the latest happenings from Session Road.

This time, I was a researcher for ABS-CBN Baguio. For weeks, I have been doing research works which will back segments to be shown on the Street Dancing special.

Just a few information: “Panagbenga” is a Kankanaey word that pertains to the season of blooming. “Panag” means time or season of, “Benga” means blossom or bud. 

The flower festival signifies how rich the province of Benguet and the city of Baguio are in flowers. The festival was started to find a way to ease the people of the city from the devastating 1990 earthquake. It was Mr. Ike Picpican, now the head of the Saint Louis University museum, who suggested the word Panagbenga as the name of the festival.

While watching all the team contestants give their best, I cannot help but to say “everything seems to have been copied from Europe”. Male members of the bands have feathers on their head while the beauties have capes. One team was inspired by Katy Perry's "Roar".

Of course, I kept on smiling staring at small male kids who were sexier than their female counterparts. I was foolish to ask my gay companions this question: “can you see your past?”.

Benguet Congressman Nestor Fongwan deserves a “Face of the Event” award. He paraded with other Cordillera officials. He was very loud mixing Kankanaey, Ilocano and Filipino in his sentences when talking to the audience.

After the parade, I went home to rest.

The next day, we went to see the floats at the Baguio Athletic Bowl. And we took these pictures (take down all the names of the companies that you could see in the pictures):

A Marketing Communications specialist on weekdays and a life wanderer on weekends, Christian Lizardo Aligo enjoys working in the real estate industry. For more info, email him at [email protected]


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