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For #StopSPAM: Globe Telecom Gets Finalist Citations in 2015 PR Awards

Last year, my inbox was full of spam messages from people and companies desperate to boost their sales. But when Globe launched its anti-spam campaign, everything has changed.

Now, I am sure that the text messages I receive are legit- from my friends and loved ones. 

(Photo Courtesy of Talk2Globe)

While it is true that the anti-spam campaign is a Public Relations effort to bring the soul of the telco to the heart of its subscribers, I do admire the move. 

The campaign has a genuine motive of giving Globe subscribers protection from spammers, and Globe is successful in materializing the goal. This kind of user experience has reached the judging panel of PR Awards.

PR Awards gives credit to companies with the best practice in public relations around Southeast Asia. Globe bagged three finalist citations:

Twice nominated- Best Crisis Management- #StopSPAM and Fair Use Policy campaigns
Finalist- Best Sports PR Campaign for Globe Slipstream

Yoly Crisanto, Senior Vice President for Corporate Communications at Globe, said:

“This testifies to our strong commitment to be the preferred brand of choice among consumers as well as a company which puts premium at transparency and accountability through strategic communications.”

Winners of the awards will be recognized in Singapore on March 5, so we have an exciting week waiting for all Globe subscribers! This is another reason why I remain Globe.

Christian is a Marketing Communications practitioner based in Ortigas Center. In the past eight years, he has passionately worked with real estate, software, and IT service brands. To get in touch, please shoot at email to [email protected]

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