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Hello Lancris Residences, Goodbye Salarium (2015 in Review)


A year ago, I was along the famous Epiphanio Delos Santos Avenue (EDSA) climbing up a bus going south the metropolitan capital of the Philippines. My new-found friends were patiently waiting for me in front of the Festival Mall in Alabang, Muntinlupa.




I thought the weather was fair that day but all of a sudden, the rain started pouring. After passing by big concrete posts supporting the Skyway and tall buildings, I finally saw my friends who showed thrill in spending the day in Tagaytay.

Fresh from my short stay with IT startup Salarium as head of the Marketing Department, I was such a tiny, disturbed soul. It was my third month into my conquest of the country’s capital region after I decided to leave my dearest Baguio, the City of Pines, for a new adventure in the lowlands.


Tagaytay embraced our group with a not-so-good weather but an excellent partner to beef soup. We ended up in a small restaurant near the road which served the best-tasting bulalo I've ever tasted. Corn and veggies spiced up the beef floating in the huge bowl of soup.

Visiting the Christmas Village inside the Crosswinds Residences, an elite estate in the locality also gave me a glimpse of what my future employment would look like.

I had a heavy heart when we hit the road for the joyride. I was worried about my employment.

My next employment fate was only sealed when I officially accepted an offer from Duraville Marketing Inc. (DMI) to be part of the marketing team of Lancris Residences as a media consultant.

As soon as I gave DMI a nod, I stopped chasing my Malacang application. I was waiting for my second HR interview (yes I passed the test for my editing skills) when I decided to give the real estate brand a shot. 

In fact, I was also waiting for the results with a Public Relations firm that gave me a very satisfying job interview (I have no idea if they liked me or not).

I left Salarium with a prayer that all of their plans for the human resource- accounting software offering materialize. I was amazed when I learned that it finally won at Seedstars as the representative of the Philippines in the startup competition held in Geneva, Switzerland. Judah Hirsch, the CEO of the company, should now have enough resources to push through with all his ideas. 

Starting February of 2015, I started working with DMI, the marketing arm of all projects of Duraville Realty and Development Corp., Land Cris Somerset Dev’t Corp, and all other companies owned by Durawood Group of Companies.


Twenty-one days after, I found myself entertaining the first batch of bloggers covering the Chinese New Year Celebration of the condominium development in Better Living, Paranaque.

The journey continues.....


Photo Courtesy of Ms. Chiara Osido of DMI




Christian is a Marketing Communications practitioner based in Ortigas Center. In the past eight years, he has passionately worked with real estate, software, and IT service brands. To get in touch, please shoot at email to [email protected]

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