MarComm Ant

Sagada Igorot

PR Writer

Coffee Addict

Digital Marketer

One Tiny Dream Project in Sagada



That is Sagada at this point in time. Look at the trees, the houses, the wires. This is at this moment.

And we're thankful to have this video, the type of work that captures the NOW of Sagada. To watch the video, CLICK HERE. 

One of the dream projects I really wanted to do (once I have all the resources) is to copy a campaign I learned from an individual in Puerto Princesa, Palawan.

For one weekend in Palawan, generous individuals pay the tickets to the Underground River but they do not do that for a tour. The river is closed; its operations is financed through the campaign. It's called, "Let the River Rest".

While the river is closed, young artists- budding photogaphers and videographers- come to document the river and the towns on the island. They are mentored first by experts so they can get the best photos and videos. 

The logic is beautiful- capture the current moment because the future may be different no matter what we do.




Someday, we'll tell our kids, "Things have changed; I this is not the Sagada I know". And we need a proof of how Sagada was before. But please, don't ever say, "Our time is better", because we were should take the blame for that.

This is one of the advantages of traveling to different places- we get to see other points of view. We learn from other incredible people.

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It is quite a simple campaign, but I think it will do a great impact in research.

-I wanna photograph dap-ays while its fireplace still uses pine wood to warm the elderly. 

-I wanna record the oldest folk tale before the last grandmother who knows the story dies. 

-I wanna take videos of the paddies while no houses are built on them yet. 

-I wanna take photos of the mountain lilies on the terrains while bulldozers are yet to destroy their habitat in the name of road widening.

-I wanna a take a video of how fabrics are woven into masterpieces before the designs are mixed with lowland styles to make the product commercially successful.

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Then who should do it? 

The young people. 

Yes so they will always carry that image of what Sagada was when they were documenting it while they grow to become leaders of the town. So they will know the changes, and later on realize how big the changes are. And they will realize they can do something about it.



A Marketing Communications specialist on weekdays and a life wanderer on weekends, Christian Lizardo Aligo enjoys working in the real estate industry. For more info, email him at [email protected]

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Ortigas Center/ Sagada

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0943.308.5100

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