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99.99% Sagada Igorot

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What’s Your Mix? Not Fun at Bayo
The breed of this writer is 0% German, 0 % Australian, 0% African. 0% Nepalese, 0% Chinese and 100% Filipino. Both of his parents are from the poverty-stricken Philippines in the Pacific. His grandparents were among the tough Igorot warriors in the Cordilleras. 

Meanwhile, other people may have a very different gene combination. And giving you a glimpse of their background may offend millions of people. 

One may be 50% American and 50% Filipino. She may be a bit ginger and attractive. Her father may be a retired American navy while her mother is a young Overseas Filipino worker who wanted nothing but a green card.

Another may be a good-looking Filipino whom everyone would love to sleep with. His Filipino mother is a known prostitute in a city while his father is an Interpol-wanted drug lord in Mexico.

Some may be products of unfaithful Filipinas who either claimed that they were raped by  their foreigner employees. 

Others are proud their foreigner parent who  “intimately” loves their Filipino parent. Yet, their foreigner parent has other ten mistresses.

Don't get offended. Let's face the truth. Because the truth will set you free according to The Philippine Star.

‘What’s your mix?” slogan from clothing line Bayo is under fire for making the world realize all these nightmares that our country has suffered. People say that the slogan is racist, since it claims that a person is beautiful if he or she is a mix of two races (Filipino plus whatever race they like).

Truly, the statement is very offensive. It likes to assert that these people with two races are beautiful. How about the people who are 0% American and 100% Filipino like me? Am I not beautiful? Is Miriam Quiambao not more beautiful than Venus Raj?

Let’s not fool the world that people whose genes, which are the meeting ground of the East and West, should be proud of their better-looking physique (compared to that of an Igorot, Waray, Hiligaynon, Ilocano or anyone who is 101% Filipino and short and dark-skinned). 

It’s an empty pride. It has no bearing at all. Such physique is a big white elephant.

Beauty comes from within, and not from the skin or genes. Beautiful are those who base their judgment from the action of people. Ugly are those who think that because a person is mestiza then she is beautiful.

Even Mashable has the story of this controversial issue. But I doubt, Bayo is enjoying this bad publicity. It is still publicity,as publicists say. But damn, it is a sign of poor reputation management. Bayo should stop this before angry people will boycott the store. For me, this signifies that Bayo will not become a hit in the market. It will just enjoy the temporary spotlight given by their mestisa and mestiso loyalists.

Let's hear from Bayo: 

What's your mix? This is just all about MIXING and MATCHING. Nationalities, moods, personalities, and of course your fashion pieces. Call it biased, but the mixing and matching of different nationalities with Filipino blood is almost a sure formula for someone beautiful and world class. We always have that fighting chance to make it in the world arena of almost all aspects. Be it Fashion. Music. Science and Sports. Having Filipino lineage is definitely something to be proud of.

Now, it is obvious that Bayo knew what will happen. The campaign will be meeting some controversies. However, Bayo still pushed through with this unpleasant idea. The people behind the campaign expected that such racist claim will follow. Then, why did they still go for the idea? Why not choose an idea that won't put Bayo in a bad light. Poor management!

Anyhow, let's lighten the mood. I have something for everyone. 

Update: Bayo is saying sorry for the confusing ad. 

"We, at Bayo, deeply apologize for the message our campaign—“What’s Your Mix?”—has unintentionally conveyed. We would like to express our regrets to those who have been offended or felt discriminated against.

Our company and our partners have always taken pride in being pro-Filipino as we continue to celebrate our uniqueness and achievements. We believe that being a Filipino will always make you 100% beautiful. It is unfortunate that this message got lost along the way.

We thank everyone who has shown support for our thrust of promoting Filipino beauty, talent, and creativity."

Christian is a Marketing Communications practitioner in Quezon City. He is an Igorot from Sagada, Mountain Province. To get in touch with him, please shoot an email to christianaligonow@gmail.com.


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