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Did the Campaign Season Start Already- on the Internet?

As of the moment, the biggest buzz on the internet is the new Commission on Election campaigning guidelines contained in the agency's Resolution 9615. The new set of rules now covers campaigning on blogs and on Twitter.

The campaign season for senatorial candidates will start on February 12, 2013 and anyone caught campaigning will be charged with electioneering. Yikes!

While Facebooking, I found out something: a Facebook sidebar advertisement of JV Ejercito. Ejercito, among my favorites, is running for Senator. The ad redirects users to a page called "JV Ejercity Para sa Bayan Movement". Here is a screenshot of the ad:

Here is a screenshot of the fan page:

The message in the advertisement is simple: help support his advocacies. A friend of mine has already "liked" his page. I checked on the fan page and it gained 89 “likes” as of that moment.

The more political content of the page is this About line: "If you like Congressman Jv Ejercito to run for Senator like this page". Hmmmm..... What a stupid statement! Ejercito has already filed his Certificate of Candidacy for Senator on October 1, 2012 so even without the "likes" he will run for the said position.

However, his personal fan page has got a better standing. The page has got more than 71,000 "likes" already.

The campaign is a smart one. The message does not appear to be campaigning for the current congressman of San Juan City.  Nice PR! Nice repackaging of the message.

Actually, Ejercito's ad is the first advertisement I have seen on the internet for this 2013 Elections. I've heard that some politicians are also making epal online. Anyway, I don't care if these politicians are already positioning themselves on the internet (it is their publicist who is working behind their account anyway). What I care about is their work. For instance with Ejercito, I still love him a bit because of his Kasambahay Bill.

What do you think of the Facebook ad? By the way, this post is not against him. 

Christian is a Marketing Communications practitioner in Quezon City. He is an Igorot from Sagada, Mountain Province. To get in touch with him, please shoot an email to christianaligonow@gmail.com.


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