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A Touch of PNoy’s Adobe Photoshop
P.S. Read this in next week's Northern Informer issue. My column is called Bloody True.

When he was elected as the president of the country, Benigno Simeon C. Aquino III changed his name to “Benigno S. Aqunio III”. Spot the difference!

Where did “Cojuanco” go? Probably to Tarlac.

The change, which is a personal issue of the country’s most powerful bachelor, rose to public questioning when people thought that his name on paper bills have errors.

To increase his appeal to the Filipino mass, he started using “PNoy”. The nickname became viral and even gave birth to another name: “Abnoy”.

Even the acronym of the country received some editing. From “RP”, it is now “PH” or “PHL”.
Thus, Filipino websites now may use “.PH” domains.

Recently, the government announced its interest in changing the country’s name from Pilipinas to Filipinas.

The government wants the old name back which historically was given by Spanish conquerors.

Grannies and other disciples of Juan Tamad are now arguing over this state agendum. Some react saying “adula amin!”.

During the conflict with China over Scarborough Shoal, the administration changed “South China Sea” to “West Philippine Sea” hoping the modification makes the disputed territory appeal more Filipino to the world.

Despite the numerous changes the president has implemented, the impression of the international community on the country still did not change.

Philippines is still the rising nation in the far Pacific that is looking for countries to deploy its unemployed and underemployed people.

Dan Brown still called the country’s capital a gate of hell.

What PNoy is doing is an effort to improve the country’s ceremonial value. In the corporate world, it is called "Public Relations" ("Puskul Rupa" in Ilocano).

Christian is a Marketing Communications practitioner in Quezon City. He is an Igorot from Sagada, Mountain Province. To get in touch with him, please shoot an email to christianaligonow@gmail.com.

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