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Respect Our Igorot Attire: Don’t Wear It For Your Cheap Publicity
My name is Christian Lizardo Aligo, an Applai tribesman from Sagada, Mountain Province. People may sometimes not notice it but I am a full-blooded Igorot. I was born and raised in the heart of the Cordilleras.

Since I was a kid, I knew that the Igorot attire was what was worn by our forefathers before Americans set foot to our mountains. And that nowadays, we only wear our native attire during special occasions limited to weddings, graduation programs and community feasts. Important to mention, we wear our native attire during ceremonies only- not on the entire event.


Our gateng/tapis and wanes are our attire as introduced by our grandparents who usually wear them in their daily lives.

Our gateng and wanes are NOT A PROP we would wear to look MORE Igorots. It is sacred that we even do not consider wearing it during photo shoots.

We do not wear gateng and wanes to be called PROUD IGOROTS. We do not have to, because we are not that cheap unlike others.


And here comes these people who wear our native attire if they know that there are cameras rolling everywhere. Plus pogi points, they cheaply say.

Or the worst is that they hire someone to document their cheap moments in their native attire so that they have something cheap to brag about after a cheap second.


Why the hell should you wear jeans and t-shirt during ordinary days then wear wanes and gateng during an election day?

Why the hell should you wear wanes and gateng in an area where everyone is expected to wear some modern clothes?

Do you even know how to wear gateng and wanes properly?

Let us be more honest. What is your real intention is having that kind of get up?


I am a Public Relations practitioner and I know that practicing such to increase your cheap publicity is one of the methods that cheap publicity or PR persons advice to their clients.

Cheap publicity should never ever ruin the sacredness of our native attire.

Christian is a Marketing Communications practitioner in Quezon City. He is an Igorot from Sagada, Mountain Province. To get in touch with him, please shoot an email to christianaligonow@gmail.com.


  1. Well said sir. I hope this will spread so that the new young generations be aware


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