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99.99% Sagada Igorot

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DOH Anti-Teenage Pregnancy Video Pregnant of Mistakes

Let us admit it, a first year high school student can come up with better ideas than what the Department of Health has produced in line with its campaign to combat teenage pregnancy.

The video is a huge success not as a tool to convince teenagers to ignore their itch, but as another proof that the government is too poor in coming up with creative ideas to communicate a certain advocacy. The video drew attention due to its ugliness, not because of the value of the video.

I am wondering why the DOH did not consult an advertising agency to come up with a good video. A friend of mine believes DOH did it, but just in paper. Or maybe, an agency that is a friend to someone from the department.

The worst about the video is the use of the words, “bobo”, “gaga” and “tanga”. The department may be aware of the fact that no child or adult should be described that way even if the individual has done numerous mistakes in his life.

Honestly, the video is a perfect example of government idiocy. The camera angles, the choreography, and other elements in the video are hard to comprehend and connect.

To get the message across our youth, I suggest DOH to craft social media awareness campaigns, teenager ambassador programs, campus tours, blogging contests, art festivals, seminar-workshops for parents, and other more relevant strategies.

Christian is a Marketing Communications practitioner in Quezon City. He is an Igorot from Sagada, Mountain Province. To get in touch with him, please shoot an email to christianaligonow@gmail.com.


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