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Philippine-Spain Culinary Expositions to be Featured at SM Malls

PRESS RELEASE- The Philippines and Spain share a deep and colorful history. And what better way to celebrate these two cultures than holding a festivity highlighting their vibrant and intertwined culinary traditions.

This April, the world’s most anticipated epicurean event will celebrate the two countries’ 300 years worth of shared connection through food in one global event where world’s top chefs showcase culinary innovations and cutting-edge techniques, and ingredients and recipes taking food and dining to the next level.

If one wants to see the future of food, this is the place to be.

SM as the official partner of Madrid Fusion Manila 2015

SMX as official venue partner of Madrid Fusion Manila 2015 (L-R):
Philippine Association of Convention/Exhibition Organizers and Suppliers, Inc. (PACEOS) Chairperson Marisa Nallana; Mielle Esteban of Arum EstratigiasInternacionalización; DOT director of market development and Madrid Fusion Manila project director Verna Covar-Buensuceso; SMX general manager Dexter Deyto and SM Supermalls SVP marketing Jonjon San Agustin.

SM plays the host to this historic affair and welcomes Madrid Fusion as it comes to Asia for the first time putting Manila at the heart of culinary interest worldwide.
Madrid Fusion Manila 2015, which is happening on April 24 to 26 at the SMX Convention Center in Pasay City, highlights the Philippines as an haute cuisine destination in Asia.

A Welcome Night at the scenic SM By the Bay for the official delegates are sure to put everyone in a good mood during the first day of the congress on April 24 where this time, it’s all about the best of Philippine food, art, and culture.

Steven Tan, SM Supermalls senior vice-president, expressed:

Madrid Fusion Manila 2015 partners with SM Supermalls (L-R):
SMX general manager Dexter Deyto; SM Mall of Asia AVP operations Perkin So; SM Mart Inc. SVP marketing communications group Millie Dizon; SM Supermalls president Annie Garcia; Chef Margarita Fores; DOT director of market development and Madrid Fusion Manila project director Verna Covar-Buensuceso; Mielle Esteban of Arum Estratigias Internacionalización and SM Supermalls SVP marketing Jonjon San Agustin.

“SM is proud to be the venue of the historic Madrid Fusion Manila. We believe that one of the Philippines’ best-kept secrets is our rich culinary heritage. We also want to bring the excitement of Madrid Fusion, particularly Spain’s strong influence in our food and culture, to our mall-goers by taking these culinary festivities to our malls.”

To help create national awareness for this cultural milestone, the official Madrid Fusion Manila 2015 TV commercial is being aired in all SM Cinemas nationwide.

Michelin-starred chefs to gather at SMX

Set to captivate Manila with their culinary virtuoso are Spain and Asia’s legendary chefs: 
Andoni Luis Aduriz
Elena Arzak
Quique Dacosta
Ramón Freixa
Francis Paniego
Paco Roncero
Mario Sandoval
Paco Torreblanca
André Chiang
Alvin Leung.

Presenting the Philippines’ own diverse and imaginative epicurean traditions are chefs: Fernando Aracama
Margarita Forés
J Gambo
José Luis “Chele" Gonzalez
Pepe Lopez
Rob Pengson
Bruce Ricketts
Myrna Dizon
Claude Tayag
Juan Carlos de Terry.

Taking center stage at the congress will be this exciting encounter between Spain’s legendary Michelin-starred chefs and the Philippines’ very own culinary stars.

A trade exhibition will focus on the finest Spanish and Filipino products from Spanish wine and cheese products, to the Philippines’ world-class exports such as rice, cacao, coffee, mango, coconut and liquors.

Gourmet weekend market

A feast of everything delectably Filipino-Spanish will delight foodies at the Gourmet Weekend Market from April 24 to 26 at SM Mall of Asia.

A premium selection of cheese, tapas, wine, ingredients, local finds, and special bundles will be made available in partnership with SM Markets (SM Supermarket and Hypermarket).

Spanish food specials

New food concepts that reflect culinary innovation and technique will be available only this April at select SM Mall of Asia restaurants where special dishes with Spanish influence or cooked with the finest local produce, ingredients and flavors are sure to bring out your inner foodie.

Savory goodness awaits mall-goers of SM Aura Premier which shall host its own Spanish-themed fiesta with music, dancing, food and drinks on April 26 at the Sky Park lawn.

On April 24 to 26, irresistible dining deals await food lovers at SM Megamall’s flagship and first-in-the-country dining destinations and the newly-opened Mega Food Hall.

For the complete schedule of events at SM malls, visit SM Supermalls on Facebook or @smsupermalls on Instagram. For more information on how to register for Madrid Fusion Manila 2015, visit www.madridfusionmanila.com.

Christian is a Marketing Communications practitioner in Quezon City. He is an Igorot from Sagada, Mountain Province. To get in touch with him, please shoot an email to christianaligonow@gmail.com.


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