MarComm Ant

Sagada Igorot

PR Writer

Coffee Addict

Digital Marketer

I'm Christian Lizardo Aligo.
And before anything else,
can I have a second cup of coffee?

A believer that we can create highly engaging social media contents without using Photoshop, I utilize practical techniques in online marketing development, blogger press relations, social media management, and digital marketing training. I am currently with a real estate company in Ortigas Center.

On this personal blog, I write a wide range of topics from political insights to lifestyle scoops to helpful business tools. Email me at [email protected] to share my second cup of coffee.

What I Do
MANAGE ONLINE DISCOVERY AND ADVERTISING

Facebook Ads Boosting, Social Media Management, Google Maps Placement, Reviews Management

HANDLE BLOGGER PRESS RELATIONS

Blogger + Influencer Coordination, Blogger Press Con, Product and Service Review

WRITE PUBLIC RELATIONS ESSENTIALS

Press Releases, Advertorial, Statement Proofreading, Website Copywriting, Sales Deck Development

COMMAND MOBILE EXPERIENCE

Promotional Message Authoring, Mobile Experience Development and Audit, Mobile App/Site Testing

UPGRADE CONTENT MARKETING PLAN

Company Portfolio, Product Descriptions, Frequently Asked Questions, Corporate Blogging

SUPPLEMENT OVERALL MARKETING EFFORTS

Market Research, Buyer Demographics, Psychographics Development, Sales Report Insights

Recent Stories

Why Buy Your next Pre-Loved Car on Automart

Used but not abuse, the first owner say. But the mechanic who attended the newly-purchased second-hand car says otherwise.

Buying a second hand car is tricky and stressful. Aside from the mysterious condition of the car, there are no widely- accepted standards on how a used car should be priced.

Newly-launched Automart brings the parties of the buyer and the seller to a single platform to solve this problem of the trade. The buying process is simple- the buyer joins the auction.

A deposit of P5,000 qualifies a buyer to join the auction of cars that were either privately owned or repossessed by the bank. I tried to check out what is on the store, and here's what I've got (Screenshot of the Automart website):



Automart, headed by Poch Ceballows who helped grow Uber, Grab and Traveloka in the Philippines, studied all the concerns of buying a second hand car to come up with a solution that both the buyer and seller agree.

1.   All cars on the list are inspected by experts to get the real condition of every car. However, please note that it is a tough task to check on used products like cars, houses, books and computers.

2. The cars could be seen personally to the area where they are parked. A staff of Automart can accompany a prospect buyer for assistance most especially in matching the requirements of the buyer to the list of offered cars.

3.    Buyers give their price through online auction. Thus, buyers get the car at their exact pricing term. This is something new to the market, and this really makes sense since second hand items do not have a standard in terms of pricing.

4.    Automart is in partnership with BDO, Global Dominion Financing Co., Autostrada, and Park & Sell Dealers. These could give more options to buyers in terms of available listing and services.

As of now, there are three categories of car: truck, motor and car. To check on the listing, visit HERE. 



Consult with a Lawyer through a Videocall?



Do you need to hear from a lawyer but do not have enough time to visit a physical law firm, there’s an app for you. And it is called, "LexMeet".

LexMeet gives you access to people in the legal profession who could help you with your concerns with your personal life or business using just a computer and the internet. It is like a dating website among two categories of people- those in need of legal advice and the legal experts.


Screenshot from LexMeet website.

I had the chance to meet the people behind this breakthrough technology at the Blogapalooza event in the City of Dreams a few days ago. LexMeet has a network of legit lawyers from around the Philippines, ready to take on tasks booked through the website.

I even asked if they had contacts in Baguio City, since I can name more than a dozen of lawyers there who were my schoolmates at Saint Louis University back then. Interestingly, they have.

What I like about the website is that it utilizes video chat for consultations. It is very convenient to working people with less time to physically meet a lawyer especially if the needed lawyer for a specific case is geographically far. 

It is also important to note that the service heavily depends on the strength of both party's internet connection.

Another smart feature of the website, a filter function helps you look for the lawyer from your preferred location, language and expertise. This makes it possible for a client to talk to a lawyer he is comfortable to talk with.

When I signed up for an account, I could not find my activation email so I tapped the chat button of the website which is automatically linked to my Facebook account as my FB was already opened when I accessed the site. In a few seconds, I was already logged in with the efficient handling of the customer service rep on the other side.

The dashboard is quite easy to understand and use. The first I noticed was the "submit legal problem" button. It appears like a worksheet to me. A drop down menu is required to identify the category of the problem being inquired for, but there is a last option which is "anything under the sun".

For your reference on the categories, here are the categories:

Screenshot from LexMeet website.

In the "facts of the case" part, I love the way a Filipino or Tagalog version is placed after the English instructions. I am not sure if it is possible to go directly to the chat button of the website and talk to a representative about the problem instead if the client is not comfortable typing his own facts. 

Credits to avail of the service of the lawyers through the website can be bought via PayPal, DragonPay and Coins.ph. In a note shown to me when I logged in, it says a video chat is worth P500. 

To know more information about LexMeet and have your first video chat with a lawyer, sign up for an account on www.LexMeet.com now.

How Probinsiyanos Spend Their Salary



Instead of going abroad, some Filipinos from the rural parts of the country chose to advance their career in the congested capital region. “Probinsiyano”, they are called.

The probinsiyano people relocate to Metro Manila to look for a wide range of opportunities and adventures. “Pakikipagsapalaran” is a Filipino term that refers to their journey of testing the waters in the metro.

Some end up getting the job they want; others end up with another job they need to do just to feed themselves. 

Every Payday: Remittance

Every payday, probinisyanos go to remittance centers to send money to their loved ones back home. Through a text message, they inform their loved ones of the recent “padala” and some instructions on how the money should be spent:

P1,000 para sa gamot ni Mama
P500 para sa project ni Junjun
P1,500 para sa utang ko kay Pareng Kaloy
P5,000 para sa grocery hanggang katapusan

While bank deposit is a much cheaper alternative, some places in the country still do not have banks so people still rely on remittance centers.

Photo Courtesy of Judge Florentino Floro/ WikiMedia

Monthly Expenses: Boarding House/Apartment/Condo

Usually probinisyanos rent an apartment with their workmates or kababayans to save on rental expenses.  When one is laid off from work and could no longer contribute, they look for a replacement quickly.

There are a few cheaper options for accommodation In Mandaluyong, there are capsule rooms. In Makati, there are condo units that were turned into bedspace rentals.

Aside from monthly rental, utility bills are also part of the list of monthly expenses.


Daily Expense: Commuting and Food 

Most probinsiyanos do not own a car. Thus, they rely on public transportation.

Nowadays, there are other transport vehicles that are much convenient, safer and friendlier. UV Express, Grab, and Angkas are good alternatives to bus, jeep, tricycle and trains.

Renting a place near the workplace is one big solution to lower travel expenses. However, rental rate in business districts where most people work are quite high so comparison needs to be done before renting out a place near the workplace.

Food expenses are also huge. But this is something basic so only proper diet and discipline can help lower food expenses.


On Improving the Finances of a Probinsiyano

I am also a probinsiyano. I go home to a rented condo in Pasig and work in Ortigas from Monday to Friday. For five years, I have been battling head to head with expenses and the seasonal requests from my family. 

Here are a couple of insights that I want to share on how we keep fighting and improving our finances:

Calculate your expenses to have a better grip of it. Expenses are recurring so you can forecast how much you need to survive for the month. In doing this, you will always know if it is time to cut on your vices or reconsider your priorities in life.

If you decide to take a sideline after your full-time job, make sure you take care of yourself. Take vitamins and prioritize your sleep. Once you cannot control your stress or get sick, you get sick and cannot do both your fulltime and part-time jobs. It is also important to have your health and life insurance so you are protected no matter what happens to you while you are away working for your family.


To better manage your finances, it is best to talk to a financial adviser. Aside from knowing whether or not you are spending your salary wisely, you will get to know the many ways to save and invest. As what one of my best friends has told me, we will NOT stay here in Metro Manila to work for someone FOREVER.

Could Leaxcoin be the Solution for Real Estate Transaction Woes?


Shame on me- I literally spent the entire morning making multiple phone calls to Mr. Mark Wagan, co-founder of Leaxcoin here in the Philippines, because I wanted to be educated with how crypto-currency and blockchain technologies work and how these make  our lives easier.

I just wanted to learn. And I am lucky to know someone from this industry who can accommodate my questions.

Mr. Wagan patiently simplified the concept while I tried my best to digest every concept he threw. I was quite honest with him to say what is not clear to me and when we aligned, I told him what is causing the confusion.

If you want to add your knowledge about blockchain, this may be a good read:


PRESS RELEASE- When it comes to the real estate transaction, Leaxcoin becomes one of the projects offered in the crypto world. For you who are interested to learn further about this project, let us learn more about it.

What Is Leaxcoin?

Leaxcoin is actually another decentralized worldwide currency which adopts the blockchain technology especially Ethereum which is considered as the leader for smart contract evolution. This platform presents a solution for all problems associated with transactions in the real estate industry.

In this case, the solution offered includes rent, purchase, lease as well as real estate launch or property registry. By using the platform, users are supposed to away from any problem around real estate transaction.


In its website, it is said that the platform can be a success when it has a worldwide real estate community specialists alongside experienced developers. In this case, the team will make compulsory tools to link all process of real estate and the property regulatory agencies into the blockchain.

The Primary Focus of Leaxcoin Project

There are some elements that become the main focus of this project. The following is a little detail about each of the element.

Property Registry

Thanks to the blockchain technology used to protect the platform, The Leaxcoin ensures an unchangeable database. Here, the whole platform ecosystem is aimed for local as well as the worldwide community with applications, solutions, and tools to a complete integration with the notary, registry and government institutions.

Contracts, Listing, and Real Estate Crowdsale

Leaxcoin offers a platform that is transparent and free from conflicts. More interestingly, there is nothing like high cost or time-consuming in the process of verification. Any information will be treated automatically based on the agreed protocol.

Official Leaxcoin Wallet

There will be Leaxcoin wallet within the platform. The wallet here is fully developed within the blockchain network of Ethereum. The network has been encrypted as well to prevent theft and fraud or other problems.

Community and Worldwide Support

Together with all the team, a worldwide community is supposed to be built to provide new resources for the revolution of the real estate world. More importantly, the community will be encouraged and rewarded as well to get involved in the marketing and development of the platform.

Conclusion

To conclude, Leaxcoin is a revolutionary platform with blockchain technology as its base. It offers a solution for any problem that usually appears in the traditional real estate transaction. It has several focuses with property registry as one of them. Overall, it can be an excellent cryptocurrency to check for.

For more information:

Website : http://leax.io/


Note: Images lifted from the FB page of Leaxcoin.

Century Park Hotel Supports Miss Earth 2018 Figure and Form Preliminary Judging


Miss Earth pageant Renowned establishment Century Park Hotel (CPH) recently hosted the Miss Earth 2018 Figure and Form Pre-judging.

Ludwig Wittgenstein once said, “The human body is the best picture of the human soul.” Over 90 delegates from different countries and regions showcased their curves and figures to celebrate the beauty and uniqueness of the human form. 

The Figure and Form Pre-judging is considered one of the most crucial phases leading to the big event which will culminate on November 3, 2018 during the Miss Earth Coronation Night at the MOA Arena. 

Carousel Productions, Inc., is the official organizer of Miss Earth.

Check out more photos below:






Century Park Hotel is one of the hotel sponsors for Miss Earth 2018.  It has been supporting the pageant’s advocacy for three years in a row by providing the delegates a home away from home with its unique brand of Filipino hospitality.

For more information about Century Park Hotel, click HERE.

Promo: Century Park Hotel Holds “Ber Fest”



For all beer buddies out there, Century Park Hotel in Manila could be your next favorite destination as it brings its own version of Oktoberfest, the undisputed world’s famous beer festival. 


Oktoberfest is a tradition originated in Germany in 1810 and has since attracted a strong following.  Fanatics of this cold malt drink as well as common folk alike join in on the revelry over endless bottles of beer and a galore of German food. 

Century Park Hotel is taking the Oktoberfest fanfare a notch higher by celebrating it for the rest of the ‘ber months: October, November and December.  The last three months of the year are always eagerly-anticipated with the coming of Christmas, putting everyone in festive mode.

For only P650 net, guests can enjoy a bucket of 5 Heineken beers and pick one FREE beer match or pulutan.  This offer is valid at the hotel’s Atrium Lounge from October 18 to December 31, 2018 only.

Treat yourself to some beers with the barkada while enjoying the soothing music of the Atrium Lounge singers.  Century Park Hotel, located at the heart of Manila, is undoubtedly the best place to unwind after a long day.

For more information, click HERE. 

Simplified: Investing Ideas for Working Pinoys in 2019



At this time of the year, the two things that could get you excited to work- aside from your passion and commitment- are 13th month pay and Christmas bonus. Guilty?

Lucky are those who will be receiving both. But luckier are those who will get 14th month pay.

I hope you will not use the entire amount to throw parties at home, organize lavish year-end family trips, and send luxury gifts to special people.Allocate a budget for your investment this 2019. Who knows, your investment could be your vehicle to get rid of your boss.


Here are ideas that you can consider for your next investment this 2019:

Variable Universal Life Insurance (VUL)


VUL is a two-in-one investment. First as an insurance policy, your family gets an amount when something bad happens to you. Second as a cash deposit, you can withdraw the money you have paid in a number of years as stipulated in the terms plus interest of course depending on the performance of the company you have invested in.

In fact, I signed up for an insurance policy that charges me pay almost P2K per month (called “premium”). A financial advisor from an insurance company is the perfect buddy to call if you are ready to invest in VUL.


Government and Private Company Bonds

Bonds are an investment collected by either the government or a private company that needs money for a certain project like bridges and buildings with terms on the interest rate.

When I was still handling an in-house sales section, I got to meet representatives from two banks that were promoting financial literacy (upon my request because we believe sales agents should be financially literate).

There are banks that offer this type of investment for as low as P5K (opening account only then you can pay P1K every month later on). When the government announces this offering, it is always posted on the website of the Bureau of Treasury. As an investment, you will be paid regularly with your investment plus interest that is defined clearly in the terms.

To start, you can call your bank if they have bond offerings as of the moment. Government bonds are usually publicized in news, so it matters to be updated with current events.


Stocks of Publicly-Listed Companies

Stocks are an investment with a company that gives you partial ownership over the company based on the amount of your investment. The companies are listed in the Philippine Stock Market and you can pick any company of your choice- SM, Jollibee, BDO, etc. through a stock broker. With this, you can be a business partner of Henry Sy and Manny Pangilinan!

If the value of the company goes up, the amount of your money also goes up. If it goes down, the amount also goes down. You will be paid once you sell the stocks, so the politics is: you buy at low rate and sell when the company’s value goes up.

One broker I have seen requires only P1K to open an account. However, I opened my account in another broker that charges only P2,500. Since this is a bit tricky, I advise that you should attend a seminar in stock investing first. It is usually free from the stock broker you are opening an account with.


Unit Investment Trust Fund

UITF investments are exactly stocks but the one choosing whose stocks to buy is the financial institution that collected the investment. The financial institution is an expert in stock investing will be the one buying stocks and bonds for you. 

For as low as P5K with additional monthly deposits, you can open an account. You can call a financial adviser or your bank to check on available UITF investment offerings.


Real Estate Properties

Real estate is all about land and anything connected to it like house, condominium building, park, commercial center, etc. I have been in this industry since 2015 not as a sales agent but as part of the marketing department of a developer.  

After paying a reservation fee as low as P5K, you need to settle the down payment (as low as 10% of the contract price) or the entire contract price so you can finally occupy the property.

As an investment, you can wait for the property to increase in value before finding someone who will buy it from you. You can also improve or furnish it before selling it.

A real estate broker is the expert in this and has the legal hands to do this kind of transaction. When you are talking to someone who claims to be a developer or a broker, protect your investment with a simple verification with Housing and Land Use Regulatory Board (HLURB).


Education is very important. You need to be equipped with proper knowledge before you venture into something that could change your life. This is the reason why you need to consult with a financial adviser before you invest. Once you know how things work, you are now confident to play the game and multiply your money.

Diagnosed Unprepared with Dengue Stage 2



Young, dumb and broke.

However, I was not that dumb not to know that there is one thing more terrifying than the excruciating muscle pain in the legs when we were diagnosed with second stage dengue. It is the experience of sitting inside a hospital’s admission office begging for alternatives to the required down payment for immediate treatment.

The guilt of how I spent my money was killing me—it was literally a turning point in my life but I needed to keep going. I have vomited blood hours before I was brought to the hospital. Inside the admission office, I felt like an embarrassing character in a movie, oppressed and desperately waiting for help.

Unfortunately, there were no possible options. “Ibabawas naman sa bill ninyo” were the words that seemed to fast track me to my deathbed.


This year, the Department of Health reported that it has recorded 10,980 dengue cases from January 1 to February 10, lower compared to data last year. Since the start of the rainy season, the health department saw an increase of cases here in Metro Manila by 25%.

It is also disturbing to know that the health department launched an investigation to check on the doctors at the Philippine Children's Center who contacted dengue. In short, dengue chooses no one.


The Lessons That Always Come After

One of my bosses, Sir Dennis, sent me the amount for the required deposit while the company driver, Kuya Karlito, signed the waiver as my guardian. 

I was finally admitted. Days passed by and I was starting to respond to the medical treatment, and best news was that blood transfusion was not needed in my case.

I was discharged with an instruction of taking tawa-tawa tea to increase my platelets. As I regained my both my strength and sanity, I had two realizations.

First, health is our biggest asset, capital and investment.

If we are healthy, we can go out and look for money. But if our health fails, we spend our money and become a liability to other people.

In the morning when I vomited blood, I told myself that I cannot afford to miss our meeting that day. But I finally decided to call for help because I knew I could die that morning if I did not seek help.

Thus, no matter what happens, we should protect our health with precautionary actions like watching over our diet, availing of a health insurance, and maintaining an emergency fund. That time, none of these were part of my system because I was young and dumb.

Second, our neighbors are as good as our family.

My mother has been keen in having good relations with neighbors. I was living in a rented apartment near my workplace while my family stays in Sagada, a rough 12-hour ride from the metro. They could attend to me not later than the next day because they still need to wait for the earliest bus trip. By that time, I think I could have been dead in that bathroom.

When I called for rescue, it was one of my workmates that I texted first. The company driver came to assist me because I could not stand without getting dizzy.

PHOTOS: Me in my days as a Marketing Supervisor at Duraville Group of Companies. Poor health would have affected my performance to deliver the service to our stakeholders.








Bouncing Back Like A Pro

I signed up for an insurance policy that automatically grants an amount once I get diganosed with one of the identified critical illnesses or if I simply die. The insurance policy costs me about two thousand pesos per month, the worth of not more than 15 cups of Starbucks coffee.

With my insurance policy, a lot of worries have literally disappeared. When I go to work in Ortigas from my rented condo in Pinagbuhatan, I ride the UV Express confidently knowing that my family will be okay if something bad happens during the trip. At night, I sleep soundly knowing that, again, my family will be okay if I do not wake up the next day.

While there is a computed value of the insurance policy I availed, the value of the peace of mind I enjoy every day is already a good return of investment.


According to the doctor who attended to me in the hospital, there are four types of dengue. He said we only get inflicted with each type of dengue once.

Since I am done with one type, there are still three types that could hit me anytime, anywhere. But since I have signed up for an insurance product, I am not afraid to face dengue anymore even if I am still a young, dumb and broke soul.

------------

To know more about insurance offerings that could help you face dengue, talk to your financial adviser now.

Is Availing Marine Insurance A Smart Business Decision?



Each cargo ship has its own damage- prevention strategy. But unwanted things may still happen anytime in the open seas and getting covered by a marine insurance policy helps deal with its corresponding financial losses.

It is true- freight damage is unavoidable. Unpleasant weather is one of the major enemies of the sea since the sea comes with typhoon, tsunami and lightning. Some prefer to call these “acts of god” since man has no control over them.
Add barratry, piracy and jettison that are literally also acts of man, but these may be done with some reasons. Nevertheless, all may cost the business some amount of money. And no one is happy about it.
Who to Call Before It Happens
Malayan Insurance provides insurance policies that help businesses with their cargoes. Its "Open Marine Cargo Policy is a continuing contract of marine insurance between the assured and the insurance company that automatically covers the assured's cargo without having to apply for a new policy for each shipment."
Who needs this? It is recommended for exporters of goods,those who bring their produce to different parts of the world. 
Marine insurance is also for companies that send marketing collateral abroad. I remember when we sent tons of flyers and other needs for a series of caravan, we had sleepless nights thinking what if the materials got damaged while in the sea. It was torture.

It SHOULD be part of the business
In terms of assessing how much loss can be covered by the marine insurance, the following are reviewed: nature of the goods, total declared value of the goods in transit, expiry date of the insurance policy, and points of origin and final destination.
In many cases, marine insurance is required to protect the interest of both parties. This is a common scenario with sales of imported products involving banks or financial institutions.
Some would say it is a total waste of money because they never experienced having damaged cargos. The truth is that no one can say when accidents happen.
While it is not a requirement, playing with fate is an unfriendly business decision. Risks may not be controlled but financial losses from risks can be controlled. And insurance solutions are the answer.
Without marine insurance, damaged goods undergo the process of re-packaging and re-shipping. While money can be produced immediately, time cannot be duplicated. What if clients need the goods ASAP? 
No marine insurance is opportunity wasted.

You may contact Malayan Insurance to give you further explanation of marine insurance by picking the most convenient contact option found HERE.

Contact Me

A bottle of beer?

Ortigas Center/ Sagada

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0943.308.5100

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[email protected]