MarComm Ant

Sagada Igorot

PR Writer

Coffee Addict

Digital Marketer

I'm Christian Lizardo Aligo.
And before anything else,
can I have a second cup of coffee?

A believer that we can create highly engaging social media contents without using Photoshop, I utilize practical techniques in online marketing development, blogger press relations, social media management, and digital marketing training. I am currently with a real estate company in Ortigas Center.

On this personal blog, I write a wide range of topics from political insights to lifestyle scoops to helpful business tools. Email me at [email protected] to share my second cup of coffee.

What I Do
MANAGE ONLINE DISCOVERY AND ADVERTISING

Facebook Ads Boosting, Social Media Management, Google Maps Placement, Reviews Management

HANDLE BLOGGER PRESS RELATIONS

Blogger + Influencer Coordination, Blogger Press Con, Product and Service Review

WRITE PUBLIC RELATIONS ESSENTIALS

Press Releases, Advertorial, Statement Proofreading, Website Copywriting, Sales Deck Development

COMMAND MOBILE EXPERIENCE

Promotional Message Authoring, Mobile Experience Development and Audit, Mobile App/Site Testing

UPGRADE CONTENT MARKETING PLAN

Company Portfolio, Product Descriptions, Frequently Asked Questions, Corporate Blogging

SUPPLEMENT OVERALL MARKETING EFFORTS

Market Research, Buyer Demographics, Psychographics Development, Sales Report Insights

Recent Stories

How SvelT’i Works to Upgrade Your Looks



Let’s face it- our physical looks matter.

If you are selling real estate, you know for sure that no one will buy a property from you if you do not look trustworthy. This is why we invest in long sleeve polo tops, black shoes, and coats. 

We then complement our attire with our own skin care regimen to maintain our youthful glow. However, we are still perfecting the best ingredient to that beauty that we keep on aspiring every waking moment.

Yesterday, I visited a health and beauty skin care center that has an intimate approach in doing their trade. SvelT’i is a one-clinic only center that promises to “slim, trim, and gleam”. And I have a few good words to say about them.



A Tricycle Ride Away from MRT Quezon Ave

Location:
SvelT’i
5th Floor, South Insula Condominium 
61 Timog Avenue, Quezon City

From Pasig, it took me four rides for two hours. However, I have an alternative way of commuting which is much better.

How to Go to SvelT’i

1. Take the MRT and get off at the Quezon Ave station.

2. Hail a tricycle near the staircase down the train station to go to the Boy Scout Circle (or directly to the South Insula Condominium). You will pass by the ABS-SBN Broadcast Center and the Pinoy Big Brother House.

3. If the tricycle dropped you around the Boy Scout Circle, just cross the street towards the South Insula Condominium. There is a signage at the side of the building so you will find it easier. 

At the reception lobby, tell the receptionist that you have an appointment at SvelT’i so you can proceed immediately to the elevator lobby. The clinic is located at the 5th floor.


Yes, Appointments Are Recommended!

Mind you, SvelT’i is not your ordinary clinic. It maintains a level of quality so appointment should be made before dropping by for any treatment.

I messaged them on Facebook first. They replied immediately asking for my contact number. I also suggested a date.

Afterwards, I received a text message about my appointment. They were recommending me another date since they close at 3PM on Saturdays.

Because I did not reply immediately, they gave me a phone call a day before my tentative schedule. It was nice having that phone call; I felt I was an important person. I told them that there is no other available time for us so they confirmed that they can accommodate us at my suggested time.

Now this is the very embarrassing moment: our appointment was at 1PM yesterday but at that time we were still on a jeepney ride. I texted them to apologize and they responded immediately. Now that's what we call customer service. We reached the clinic an hour late, but the staff were still happy to have us. 


Consultation with a Skin Care Specialist A Requirement

A form was given to me to fill out. I had to divulge any medical concerns that may affect any skin treatment.

After, I found myself inside a well-lit room for the consultation. I was asked if I had hypertension, diabetes, etc. I was also asked if I was taking maintenance meds.

The staff was not intimidating at all. She had a very soft voice so it was easy for me to share with her that I was taking some meds until December but I already stopped.

I also could not give her any details about the condition of my skin because I am yet to have my skin tests done.



Accufirme is for Muscle Toning Not Fat Removal

The gift certificate was worth P1,800 for an Accufirme treatment. Since I did not research first, I assumed that the treatment will make me get back my waistline 28 again. 

Accurme is a 20-minute muscle toning treatment and has nothing to do with my waistline. My two arms, belly and back were wired as if I was on an electric chair waiting to meet the Supreme. 

The staff was very light to talk with. During the briefing, she introduced me the Accufirme machine. It will release electric signals that will help tone down my muscles. The results? It's as if I did sit ups, she claimed.

I was that told that the electric signals given to me was at No. 6, with No. 10 as the strongest. The lady specialist also reminded me the strength of the signal would depend on my pain tolerance.

On the bed, I was covered with blankets after the straps and plates were positioned around my middle body. There was music in the background playing acoustic hits.

Lying there for 20 minutes was a bit tiring. My muscles were experiencing little cramps as a reaction to the electric signals.




WARNING: GRUESOMENESS LEVEL 99



What Are the Other SvelT’i Treatments?

I joked that toning was  not what I needed because my muscles are obviously covered with layers of fats. The lady specialist recommended me another treatment to bust off these belly fats. 

Here is a partial list of all the treatments they offer:
i-Curve by i-Lipo
Contour Body Accent
Trisculpt by Legend
Thermogenic
Accufirme
Contour V by Accent
Microlift
Skin Renew+ by Oxygeneo
Revlite
VanishHair Removal
GlutaBright
FemiLift






To talk to them on your appointment, call now:
0918 878 3584
(02) 332-7546


To know more info about SvelT'i, visit HERE. 

Follow them on Facebook for updates and promo HERE.

Filipino Bloggers in An Afternoon to Remember

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This is beyond special to me. 

Last year after my corporate duties, I had to travel to Sagada for my brother's wedding so I only had limited a time to attend blogging events. 

This year I promised to reconnect with the old people in this industry. Yes, it happened! I even had the chance to co-host this event-- my first time to stand in front of these bloggers at a party which had me laughing all the way until the last second of the party because of my naturally humorous co-host. 

Special thanks to three of the blogging pillars: Ms. Divine Reyes, Mr. Lariza Garcia and Mr. Richard Mamuyac of Filipino Bloggers Network and Metrobuzz Bloggers. 

----

Once again, members of Filipino Bloggers Network (FBN) and Metrobuzz Bloggers proved how teamwork can make a difference as their Get Together party this year became successful and filled with fun and camaraderie.

The Thanksgiving party was held on January 5 at Salu, a popular Filipino cuisine in Quezon City.

FBN and Metrobuzz members took the advantage of the annual gathering to caught up with old pals, met new fellow online influencers and socialized with PR groups and brand representatives.

fbn group photo

FBN currently has almost 2,000 members and continue to expand as it provides a venue for Filipino bloggers from around the Philippines to interact with other members from different parts of the country.

filipino bloggers network party.jpg

This year’s celebration was made possible by the support of the following regular and generous sponsors:
  • PNP-NCRPO Chief Director General Guillermo Eleazar
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BLOG SPONSORS

Century Park Hotel Welcomes the Year of the Earth Pig



Manila, Philippines –Century Park Hotel (CPH), one of the finest hotels in Manila, is set to welcome the Year of the Earth Pig with a bang.

Preparations are underway to celebrate the eve of the Lunar New Year on February 4, 2019.  This occasion is one of the loudest and most festive in Chinese culture.

Sumptuous Chinese dishes will be showcased at the lunch and dinner buffet (P1,495 net) at Café in the Park for guests craving for Chinese cuisine.

Then at 7:00PM, an eye-dotting blessing ceremony will take place before the lion’s first dance at the Atrium Lounge. The ritual will empower the lion to bring about protection, good luck, health, and prosperity to the attendees. The “eyes” of the lion reflect the spirit so the last step before it comes alive is for its eyes to be dotted. A lion and dragon dance follows right after to chase away evil spirits and welcome the new year. This performance will be accompanied with loud drums and cymbals. 




A grand fireworks display will cap off the momentous occasion.

“We look forward to having all of you at the hotel and share this evening with us,” said Anthony Tan, CPH’s General Manager.  “May the Year of the Pig bring prosperity and good health to everyone,” he further added.



Starting the Year Smiling


It’s the 23rd day into the new year.

Today, I arrived at Arezzo Place Pasig at nine in the evening after an exhausting two-ride back home- UV express from Robinsons Galleria to Pasig Palengke and a tricycle ride from Pasig Palengke to Arezzo. 



I stood in line with dozens of passengers for almost an hour waiting for our turn to ride a UV Express van and it really sucks when this government has done nothing to improve public transportation in this country. The highlight of my ride was the P20 bill that my seatmate accidentally dropped. I ran to catch her, addressing her “miss”, and handed her the money wishing I was giving him a million so I could get a reward back. Kidding.

As I reached home, I realized I was growing hungry. In the previous nights, I told myself not to eat so I could lose weight (yeah, I’m now at 80 kilograms). The other night, I opened my boxes and saw pairs of pants that I could no longer use because I outgrew them. Poor me.

Today, I decided to wear eye glasses again. During the check up last week, only the last two lines in the eye test are getting blurry. Seven months ago, it was worse- I could only read around three lines perfectly. Two years ago, I was wearing glasses but I did not pursue it. This time, my glasses have anti-radiation feature so my tiny eyes are protected from the harmful effects of the lights from the computer screen.



I have been living in solitude here at Arezzo, alone but not lonely. Thus, I have more time spending with myself thinking what should be next for me.

I realized how happy I am today. I am now living in a stress-free environment- work and the people are not toxic, the condo I am staying is peaceful, and I am disconnected from many people who drain other people's energy.

God knows I never asked for anything from him, except for this one simple thing. And I am seeing a ray of light (please.....)

I do not know but I am full of contentment and happiness today. I know I am not making enough money but I am happy spending my weekends the way it should be spent.

The next thing I want to do is to travel every weekend. I want to go out and bond with the world- again.

I smile and laugh a lot nowadays. And I think I am now getting healthier physically and emotionally. I am wondering what 2019 will look like for me.

Pawnshops remain relevant along with the changing times


Pawning has been an industry that is synonymous with augmenting the needs of majority of Philippine households. In a study released by Ken Research Private Ltd in April 2016, it is identified that 90% of the Philippine household subsist on less than $10 a day, making pawnshops a viable and trusted option for individuals in need of immediate cash.





With more than 17,000 pawnshop branches in the country today, pawning provides individuals with easy and accessible solutions to immediate cash needs of the common Filipino.[1] 

In spite the massive scale and the length of reach of the business, pawning is an industry that often struggles with the negative connotation that it preys on the needs of the destitute and the middle-class. There is also a connotation that pawning items is for those who are truly desperate for cash, while others worry on the safety and security of their pawned items.

Contrary to these misconceptions, Philippine pawnshops are highly professional organizations that follow strictest code of operations, based on the guidelines set by the Bangko Sentral ng Pilipinas (BSP) and complies the strictest requirements on corporate governance as set by the Securities & Exchange Commission (SEC).

In fact, pawnshops has become one of the biggest supporters of BSP’s program in promoting microfinancial services as a means of providing access to the poor and to micro and small entrepreneurs financial access, something that is not otherwise possible via banks and bigger financial organizations.[2]

Jean Henri Lhuillier, president & CEO of Cebuana Lhuillier, the country’s largest microfinancial services provider, was quick to dispel the preconceived notions that come with pawning. Lhuillier helms the lead in Cebuana Lhuillier, an organization that proudly positions itself as “a business with a social mission of financial inclusion.”

“Pawning has become instrumental in changing the lives of many Filipinos – thanks to its capability to immediately ease and assuage a financial burden. As someone who has grown with the country’s number one pawnshop brand, I have personally witnessed many success stories made possible by pawning—from a mother who sends her children to school, made possible by a few heirloom pieces; to an enterprising young man who got his first business capital by pawning. Pawning proved to be the fastest and easiest means to get access to cash – this can be traced back to the days of ancient China and even to day and age of computers and technical advancements, the value of pawning does not change or diminish, especially when it moves and evolves with the changing of the times,” Lhuillier said.

Here’s how pawnshops is evolving with the times as a means to address the common misconceptions in pawning:

  • Strictest quality check for pawned items – pawnshops follow a strict guideline before they accept pawned items. Branch personnel are trained appraisers and follows strict regulations from BSP. Contrary to a common misconception that pawnshops accept stolen jewelries, pawnshop personnel are trained to work together with law enforcement agencies to prevent this from happening.

  • Fast, efficient pawning process – In some pawnshops, the whole pawning process is done and over in five minutes. Pawnshops employ a dedicated lane for pawning clients and has adapted well to technology by putting modern systems in place to make sure the pawning process is easy, quick and efficient.

  • Putting utmost value and care for pawned items – To ensure the safety of the pawned items, strict security process are followed – from the opening to closing of the branch, to the placement of CCTV cameras and guards stationed in place.

  • Pawnshops are modern one-stop shop for microfinancial services – The pawnshop branches of today are bright, safe, air-conditioned offices that functions as a one-stop shop for its client’s microfinancial needs. For example, Cebuana Lhuillier, the largest pawnshop chain in the Philippines, is also considered as the country’s leading provider of microfinancial services. The company supports and actively campaigns the financial inclusion program of the government and has set services in place that answers the financial needs of the vast majority of Filipinos, particularly the underbanked and unbanked. 

  • Exceptional customer service in place– Understanding the value of pawned items left in its care, more established pawnshops usually has its own customer service team in place to handle queries and concerns. One good example of this is Cebuana Lhuillier’s 24K Card which serves as a loyalty card, eCard and money card all at the same time.

Filipino Bloggers Network & Metrobuzz Get Together 2019


Now on its sixth year, the annual Get Together party of the Filipino Bloggers Network (FBN) together with Metrobuzz Bloggers has become bigger and brighter with more sponsors and partners giving their support to two of the most active blogger groups in the country today.

Salu, a popular Filipino cuisine in Quezon City, will be hosting this year’s gathering of bloggers and online influencers on January 05.

FBN and Metrobuzz members anticipate the annual gathering as an opportunity to make new friends and catch up with old pals they have not seen for a while. Representatives of different PR groups and brands will also grace the event to personally thank members of the online community who have supported them in the past years.

FBN currently has almost 2,000 members and continue to expand as it provides a venue for Filipino bloggers from around the Philippines to interact with other members from different parts of the country. Moderating the discussions and posting opportunities from several brands for the Filipino Bloggers Network are co-admins Divine RC and Richard Mamuyac and for MetroBuzz is Lariza Garcia.

This year’s celebration was supported by the following generous sponsors:
  • PNP-NCRPO Chief Director General Guillermo Eleazar

BRANDS



Salu is an all authentic Filipino restaurant. A journey to more than 7,107 tastebud experience.


SvelT’i Slim, Trim & Gleam provides advanced health and beauty services using state of the art technology. They offer non-invasive body and skin rejuvenation therapies to improve body curvatures and reverse the signs of aging.
Fujidenzo Home and Commercial Appliances combine style and performance to meet the high demands of fast-paced living. Taking into account the high cost of living and non-stop surge of prices of commodities, Fujidenzo Appliances are designed to give quality performance at the most consumer-friendly prices. With Fujidenzo, you get the latest features and technologies all within the budget of the average Filipino household.



Cowboy Grill has been the for LIVE BANDS, GREAT FOOD, and UNIQUE EXPERIENCE for over 15 years. They have the wide range selection of mouth watering menu that suits every appetite and various mixed alcoholic drinks, beverages and other liquors.




Dermcare Professional Skin, Hair and Spa has been in the beauty and wellness industry for 30 years, offering quality of products and services. Among its noteworthy services are whitening facials, anti-aging and pimple treatments, hair coloring and rebonding services, eyelash extensions, body scrubs, hair and spa massage. Dermcare has over 115 branches nationwide.




Novelina is an industry leader in the production of powder and cream hair color. At the same time, it also carries its professional line of hair care products which includes cream hair color, shampoo, conditioner, and rebonding formulas. Novelina is also the OEM manufacturer of hair-color for two of the world’s largest and most prestigious hair-dye brands being marketed in countries such as Vietnam, Thailand, Japan, China, North and South America, as well as the Middle East.



Sinalco is popular quality German cola beverage which is now being sold in 50 countries worldwide. It has a wide assortment of beverage products (carbonated soft drinks, natural fruit juice, ice-tea, non-alcoholic beer, sports drink, mineral water). In the Philippines EURO INTERBEV CORPORATION was awarded the exclusive license by SINALCO International Brands GmbH & Co. KG based in Duisberg, Germany to import, sell and produce Sinalco products. Two of Sinalco’s best drinks are Sinalco Cola 330 ml – a high quality carbonated softdrinks that has an extraordinary cola flavor and contains the natural aroma of caramel, natural colourings and refreshing carbon dioxide; and Sinalco Special 330 ml - a high quality carbonated fruit flavour soft drink that has an extraordinary flavor and contains combination of four fruit flavours in one can, natural colourings and refreshing carbon dioxide.



Cebuana Lhuillier is the Philippines’ leading and largest non-bank financial services provider specializing in pawning, remittance, and micro-insurance.

PR PARTNERS




FuentesManila is one of the few full-service PR agencies in the Philippines. While publicity remains its core service, FuentesManila provides the following services to its clients: Publicity, Special Events, Online Publicity, Advertising, Media Monitoring, Creatives & Graphic Design and Digital PR.



LeapOut is a digital marketing agency that works directly with brands and mid-size businesses in developing digital strategy and campaign execution. The agency's services include the following:
Get in touch with LeapOut at tel (02)750 7630 or email [email protected].



MAAPR Information Technology Solutions is a media marketing consultancy owned by Marlon Aldenese and established last August 2015. Email Marlon at [email protected]



Strategic Works, Inc. works with the possibility of making an idea come to life as they spot the hot buttons that unlock consumers’ hearts and brand success. They do Public Relations, Creative Services, Activations, Events Management, Digital Marketing and Advocacy and Social Marketing.



DDB Group Philippines is a full-service communications group composed of award-winning advertising, digital, media, activation, and PR agencies. Over the years, the group has made a mark in local and international markets by creating cutting-edge solutions for a diverse portfolio of local and multinational clients. The group lives by one philosophy…CREATIVITY is the most powerful force in business.



Perceptions, Inc. is a public relations company that provides PR counselling and various corporate and marketing communications services to business and industrial organizations, government institutions as well as trade and professional associations.



CID Communication is a leading and pioneering public relations firm in the Philippines. The work with companies locally and abroad to design and implement effective communication campaigns to further an organization, individual, or a cause.



Full Circle Communications, Inc. (Full Circle) is a full-service public relations firm based in the Philippines. They have been working with clients to create proactive, ongoing public relations campaigns that generate positive press coverage. The company helps both established and budding companies attain and sustain positive and favorable image.



M2Comms understands that perfection doesn’t exist – but greatness does. Their team won’t waste your time by coming up with perfect plans that will be easily derailed by circumstance. For them, it’s better to execute now with a good plan and get immediate feedback. If the results are not good, they’re ready to own up to our mistakes and revise the plan. And if the results are good, they’ll improve the plan until the clients achieve greatness.



Havas Media Ortega is the first full-service media agency providing end-to-end solutions in the Philippines. It does not only offer the most complete and cohesive set of media services in the Philippines, it also aspires to provide clients work that is best in class in all the media channels on offer.



FleishmanHillard Manila works with many local and global leading companies seeking targeted growth by combining local strategic thinking with a powerful global network.  



EON Group is a regional communications consultancy delivering data-inspired and human-centered solutions that impact the businesses of their clients. The company aims to champion truth-telling as an instrument for meaningful and lasting change.



Green Bulb is an independent communications agency that develops campaigns for brands; a team of communication experts dedicated in delivering brand’s message and vision to the market.



i55 Talent House is a consultation agency which gather talents who would see the world differently, and help clients create valuable stories that would INFECT and INSPIRE. Their vision is to create a world where brands communicate REAL STORIES to inspire people, communities, economies, and the world.



Paperclip Communications is a group of consummate professionals who brings a personalized approach in servicing your requirements. They will customize their campaigns to precisely fit your needs. They will walk you through from the beginning to the end of the process, from initial conceptualization, project execution to post-project evaluation. More than just account managers or communication providers, they are reliable, committed partners towards your reaching growing levels of success through public relations, media & events managements.



Lorem Ipsum is a boutique marketing communications agency that swiftly gained impact and traction because of its experience, knowledge and relationships. It is a lean team gifted with drive and ferocity to develop and execute marketing and PR campaigns that are right on point, disruptive and relevant.
KKPREMS

BLOG SPONSORS

Contact Me

A bottle of beer?

Ortigas Center/ Sagada

Call Me Maybe

0943.308.5100

Drop me an Email

[email protected]